Our Story

Iceland landscape showcasing natural beauty

Our Story

Founded in 2021, Lilja Tours emerged from a passion for sharing Iceland's extraordinary beauty with travelers seeking personalized experiences. What started as a vision to create exceptional private tours has grown into crafting unforgettable journeys across this land of fire and ice.

Our approach is simple yet distinctive: we believe every traveler deserves a customized experience that reflects their unique interests, pace, and curiosity. We design each tour to be as individual as you are.

Based in Iceland and operated by passionate locals who call this remarkable country home, we combine knowledge of the land with genuine hospitality. Our commitment to excellence, safety, and sustainable tourism practices ensures that every journey with Lilja Tours becomes a cherished memory while respecting Iceland's fragile natural environment.

Meet Our Team

The passionate guides and travel designers behind your Iceland adventure. With years of experience and deep local knowledge, we're dedicated to creating exceptional journeys.

Julien

Founder & Travel Designer

Julien's passion for Iceland began years before founding Lilja Tours, through countless journeys across every corner of the country. He centers on personalized travel design, believing that the best adventures emerge when itineraries are shaped around individual interests rather than fixed templates. With fluency in English and French, Julien excels at understanding travel preferences, transforming ideas into orchestrated experiences that balance Iceland's famous attractions with off-the-beaten-path discoveries tailored to each guest's curiosity.

+354 764 3715 julien@lilja-tours.com

Philippe

Co-owner & Lead Guide

Philippe brings a great enthusiasm to every tour, combining technical mastery of Iceland's terrains with an innate gift for storytelling. His guiding style emphasizes connection, whether sharing geological insights at dramatic viewpoints or revealing local folklore that brings landscapes to life. Beyond his exceptional driving skills on both paved roads and rugged highlands, Philippe's greatest strength lies in reading each group's energy and adapting tours spontaneously, ensuring every moment feels natural and perfectly attuned to his guests' needs.

+354 772 8756 philippe@lilja-tours.com

Our Fleet

Travel in comfort and style with our meticulously maintained premium vehicles. From paved highways to Iceland's roughest highland trails, we have the perfect vehicle for every adventure.

Mercedes V-Class

Our premium Mercedes V-Class is our flagship for luxury travel on Iceland's paved roads. Designed for comfort during extended journeys, this executive van features spacious leather seating for up to 6 passengers, panoramic windows offering stunning views of Iceland's landscapes, and a refined interior that transforms travel time into relaxation time.

Up to 6 passengers

Premium leather seating with individual climate control

Ideal for Golden Circle, South Coast, and paved road tours

Ample luggage space for extended multiday tours

WiFi, USB charging, premium sound system

Toyota Land Cruiser

For those seeking authentic highland adventures, our lifted Toyota Land Cruiser on 33-inch tires is purpose-built for Iceland's most challenging terrains. This rugged yet comfortable 4x4 conquers river crossings, volcanic ash fields, and remote mountain tracks with confidence, taking you to locations standard vehicles cannot reach while maintaining exceptional comfort for up to 4 passengers.

Up to 4 passengers

Lifted suspension with 33-inch all-terrain tires

Perfect for Highlands, Landmannalaugar, Thorsmork

River crossing capability for F-road adventures

Traveling with a Larger Group?

We can accommodate groups of all sizes. Through our network of trusted partner operators, we arrange premium vehicles including larger coaches, additional 4x4s, and specialized transport for groups exceeding our standard vehicle capacities.

Whether you're planning a corporate retreat, family reunion, or group adventure, we ensure seamless logistics and consistent luxury service across your entire party.

All vehicles undergo regular professional maintenance and comprehensive safety inspections. We prioritize your comfort and security, ensuring each journey meets the highest standards while confidently handling Iceland's unique road conditions year-round.

Customers' reviews

Read what our guests have to say about their Iceland adventures with Lilja Tours.